Ivy

1. Overview

EQL Ivy ("we," "our," or "us") is an AI-powered sales assistant application designed to help EQL Apparel's sales team provide better customer service through Facebook Messenger. This Privacy Policy explains how we collect, use, and protect information when you use our service.

2. Notice to Facebook Messenger Users

If you are a customer messaging EQL Apparel through Facebook Messenger, this section explains how your data is processed.

When you send messages to EQL Apparel's Facebook Pages, your conversations and profile information (such as your name and profile picture) may be processed by our AI-powered customer service system. This helps our sales agents provide you with faster and more helpful responses.

What We Process: Your messages, conversation history, Facebook profile information (name, profile picture), and message timestamps.

How We Use It: To generate response suggestions for our sales agents, improve customer service quality, and maintain conversation history for better support.

Your Privacy: All data is sanitized for personally identifiable information (PII) before being sent to AI services. Your data is handled in accordance with this Privacy Policy, Meta's data policies, and applicable privacy laws.

Your Rights: You can request deletion of your data, access to your information, or ask questions about our data practices by contacting us at hello@eql-apparel.com.

Data Deletion: If you remove our app from your Facebook account or request deletion, we will delete all associated data within 30 days. Learn more about data deletion →

3. Information We Collect

Facebook Messenger Data

Customer messages sent to EQL Apparel's Facebook Pages
Customer profile information (name, profile picture) from Facebook
Message timestamps and conversation metadata
Delivery and read receipts

Usage Information

AI response suggestions generated by our system
Agent interactions with the application
System performance and analytics data
Error logs and debugging information

Account Information

Sales agent email addresses and profile information
Authentication and session data
User preferences and settings

4. How We Use Information

Primary Business Purposes

AI Response Generation: Analyze conversation context to provide relevant response suggestions
Customer Service: Help sales agents respond more effectively to customer inquiries
Conversation Management: Organize and track customer conversations for better service
Performance Analytics: Monitor system performance and response quality

Legal and Compliance

Comply with applicable laws and regulations
Respond to legal requests and prevent fraud
Protect our rights and the safety of our users

5. Information Sharing

Internal Use Only

Customer data is only accessible to authorized EQL Apparel sales agents and administrators who need access to provide customer service.

Third-Party Services

Meta/Facebook: We receive data through official Meta APIs and comply with their data policies
OpenAI: Conversation context may be sent to OpenAI for AI response generation. All data is sanitized for PII before being sent to OpenAI. Data is retained by OpenAI for 30 days for abuse monitoring purposes only and is never used for training OpenAI models. See OpenAI's data retention policy for the Responses API.
Hosting Providers: Data is stored on secure cloud infrastructure (Supabase, Render, Vercel)

Legal Requirements

We may disclose information if required by law, court order, or government regulation, or to protect our rights, property, or safety.

6. Data Security

Technical Safeguards

Encryption: All data is encrypted in transit (TLS/SSL) and at rest
Access Controls: Multi-tenant data isolation with Row Level Security (RLS)
Authentication: Secure authentication with Supabase
Monitoring: Comprehensive audit trails and security monitoring

Organizational Measures

Regular security assessments and updates
Employee training on data protection
Incident response procedures
Data minimization and purpose limitation

7. Data Retention

Retention Periods

Customer Conversations: Retained for business purposes and customer service history
AI Suggestions: Retained for system improvement and quality assurance
Usage Logs: Retained for 90 days for security and debugging purposes
Account Data: Retained while user accounts are active

Data Deletion

When customers remove our app from their Facebook account, we automatically delete all associated data within 30 days. Users can also request data deletion at any time by visiting our Data Deletion Request page.

8. Your Rights

Data Deletion

You can request deletion of your data by removing our app from your Facebook account or contacting us directly. Visit our Data Deletion Request page for detailed instructions and to submit a deletion request.

Other Rights

Access: Request information about what data we have about you
Correction: Request correction of inaccurate information
Portability: Request a copy of your data in a portable format

How to Exercise Your Rights

To exercise these rights, contact us at: hello@eql-apparel.com

We will respond to your request within 7 days.

9. Legal

Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated through email notifications and updates to the "Last updated" date at the top of this policy. Continued use of the Service after changes constitutes acceptance of the updated Privacy Policy.

Governing Law

This Privacy Policy is governed by the laws of California, USA. Any disputes will be resolved through good faith negotiation or in the courts of California, USA.

10. Contact Information

Privacy Officer

Email: hello@eql-apparel.com
Response Time: 7 days

Data Protection

For questions about this Privacy Policy or our data practices, please contact our Privacy Officer at the email address above.